Every business wants high-quality leads, but obtaining them is only half the battle. The next step is converting them to paying customers. A social media promotion or single email campaign is often not enough for leads to convert — sometimes they need a little push. If your conversion rates are low, try the following ways to convert leads into sales.
Here are some tips on how to convert leads into sales;
1. Follow Up
This is where automation thrives since it means you can get to that lead in under five minutes and qualify them for marketing or sales right away. Because your leads are busy, follow-up is an important element of your conversion strategy. A personal phone call or email (one that isn’t delivered through your automated email marketing program) can sometimes go a long way. Don’t wait too long to follow up – a phone call or an email should be issued within a few days of the original contact.
Ask leads questions like: Is there anything I can explain for you regarding [product] as part of your follow-up? Have you got an opportunity to go through the materials with someone? If so, what are your opinions on the subject? What issue do you have that we can help you with?
A short follow-up email or phone contact asking if your prospects have any further queries will frequently re-engage them in the purchasing process. This is a good technique to turn leads into sales quickly and without wasting a lot of time. My organization contacts all prospects obtained through our website right away, and we also follow up with them a few days later, offering to answer any questions they may have. For practically every sector, a simple follow-up will close a high number of leads.
2. Offer an Incentive
There isn’t a single individual on the planet who does not enjoy receiving free gifts. Offering a free gift or a limited-time discount is a terrific approach to encouraging to convert leads into sales. The reduction doesn’t have to be extravagant, and the free present doesn’t have to be worth a lot of money. A free offer or a limited-time discount just cannot be ignored by the typical shopper. This is the best way to convert leads into sales.
3. Use Visuals
Visual learners account for around 65 percent of the population, therefore it’s no surprise that articles containing pictures receive 94 percent more views. However, having any image on your site is insufficient; quality is crucial and should not be overlooked in the process. Use graphs or charts to easily demonstrate product savings and benefits. Including an auto-play video on a landing page may also be worth considering; depending on the product, this can raise conversion by between 31 and 86 percent. This is the best way to convert leads into sales.
4. Show Them The ROI
Leads don’t always convert since they don’t perceive a return on their investment (ROI). What distinguishes your product or service from the competition? What can you do to assist them in increasing their profits? How can your products or services help them achieve their objectives, either directly or indirectly? Use movies, images, and clever language to demonstrate the ROI and why prospects can’t live without what you’re offering.
Make sure to convert leads into sales about your product or service if it has the potential to boost their return on investment. “So, when are you ready to enhance your revenue?” this is asking. Reminding them that you’re giving a solution that will help them earn more money is a good way to g to convert leads into sales.
5. Adjust When Necessary
Be patient and don’t give up if one of these tactics doesn’t work straight away. The sales process might be lengthy, but it’s well worth it once your leads convert. If you haven’t received any conversions after a few weeks, you might need to change your messaging and images. Keep in mind that your task isn’t done after convert leads into sales. Maintaining customer satisfaction will likely result in several conversions from your current clients. This is the best way to convert leads into sales.
6. Develop a Great FAQ Page on Your Website
Many times customers will not convert leads into sales because they have questions that need to be answered before they commit. Answer the most frequent queries your leads may have, and make them visible on your website. Make a list of typical commonly asked questions with your sales staff and customer support representatives.
7. Nurture With Email And Retarget With Ads
Because of the personalization, email, SMS, and DMs (if your leads are on social media) work well. You address your lead by their first name. You already know what they’re looking for. You may (and should) automate your communications based on the data you’ve gathered about them as well as behavior triggers. Every communication has the potential to give material that piques your lead’s interest and moves them closer to conversion. Emails can also help you collect additional information. What is it that makes people open and click? This information may then be used to nurture and retarget your leads. Even converting leads into sales that have gone cold can be requalified using advertisements.
All of the aforementioned aspects come together to produce a method that you can utilize for every lead: data collection, qualifying, nurturing, and follow-up. Once you and your team get this approach down, you’ll be amazed at how much time it saves you while still allowing you to handle every lead.