Tik-Tok (previously known as musical.ly) is a free social networking platform that allows you to view, make, share, and discover short music videos, which are usually 15 seconds long and set to popular music. The unbelievable success story of TikTok is discussed in this article. Young people used the app musical.ly to express themselves and show off their talents by singing, dancing, comedy, lip-syncing, and other activities.
Unbelievable Success Story Of Tik-Tok
Tik-Tok is one of the most popular apps on the market today. This, however, is not the work of twenty-somethings in Silicon Valley. Zhang Yiming, a 35-year-old Chinese citizen, is the brains behind Tik-Tok. Zhang is hard to come by because he rarely gives interviews, but he has established a real estate search engine. He went to Nankai University to study. ByteDance, his startup, has experienced explosive growth. In reality, Forbes estimates that he is worth over $16 billion (this makes him the 13th richest person in China).
Zhang began his business in 2012 with the launch of an online news service that mainly relied on artificial intelligence. He would later build Tik-Tok and Douyin a few years later (which is the Chinese version of the app). Tik-Tok has over 800 million monthly active users, according to our newly released Digital 2020 report, up 300 million from January 2019,” stated Ryan Donovan, Hootsuite’s CTO.
In this article, we’ll take look at the unbelievable success story of Tik-Tok.
1. What Explains Success?
Tik-Tok’s success can be due to the way it turns what we think of as social media on its head while still bringing us back to the original appeal–the ability to become viral. We’ve all become so focused on increasing our reach by accumulating a large fan base of subscribers or follows that it’s nice to have a platform with an algorithm that prioritizes content over anything else. As a result, meme culture is reaching new heights, offering Gen Z a visible space to express themselves while also allowing marketers to encourage their consumers in genuine, amusing ways. They’re also taking concrete steps to increase user trust, which will ultimately determine the platform’s destiny.
2. Tik-Tok Appeals To These Users in a Variety of Ways
For starters, it’s simple to use. Tik-Tok makes editing and uploading content far easier than comparable apps like Instagram or Snapchat. Content can be readily created and shared by anybody with a smartphone. Unbelievable Success Story Of Tik-Tok is a one-of-a-kind, highly specialized program that appears to be designed for today’s youth, who are frequently glued to their cellphones and bored. It appeals to their short attention span, and the brief humor video segments are comfortingly familiar because the app contains the same type of content. Third, I discovered that they employ advanced AI algorithms to learn user preferences and then give them tailored video feeds. This is the unbelievable success story of Tik-Tok.
3. Smart Paid Media Approach and User Acquisition
Unbelievable Success Story Of Tik-Tok had a smart paid media approach and user acquisition when it first launched, which helped them achieve mobile success. The app’s users then spread the word about it. Furthermore, the app’s onboarding is unlike any other app or what most product managers are accustomed to. When you first launch the app, there is no sign-up or tutorial—it just sends you straight to the material, which immediately engages the audience. This is a fresh tactic that has piqued the interest of Tik-Tok’s Gen Z audience and will continue to work in the future when it comes to user acquisition. This is the unbelievable success story of Tik-Tok.
4. Competitors of Tik-Tok
The demand for teenagers to go off Facebook, Instagram, and Snapchat and have their own space where their parents couldn’t see what they were up to fueled Tik-Tok’s rise. This app is entertaining, it provides an outlet, and it is distinct from what is currently available, despite the fact that the concept is not wholly new. This is the unbelievable success story of Tik-Tok.
The Instagram connection helped Tik-Tok gain popularity. Thousands of individuals share Tik-Tok videos on their Instagram stories every day, which plays a major part in Tik-Tok usage/download rates due to the app’s vast user base. Through Instagram stories and Instagram influencers, a large number of individuals got aware of Tik-Tok. This is the unbelievable success story of Tik-Tok.
5. Tik-Tok’s Revenue and Statistics
In less than four years, this successful startup has surpassed 3 billion downloads and reached one-third of all social media users on the planet. It has a monthly user base of one billion people. There are 4.8 billion internet users, and Bytedance’s video sharing service is used by 20.83 percent of them. It has been downloaded 3 billion times and was the most popular non-game app in the first half of 2021, with 383 million installs between January and June. Despite the fact that it was only released in 2016, it was the seventh most popular social networking app in 2021. This is the unbelievable success story of Tik-Tok.
In terms of monthly active users, TikTok has eclipsed Twitter, Telegram, Reddit, Pinterest, and Snapchat. In August 2021, TikTok’s parent company (Bytedance) was reportedly valued at $280 billion. Between January 2018 and July 2020, TikTok’s global user base grew by 1157.76 percent, while the United States had a 787.86 percent gain. With 611 million downloads to date, India is the major contributor to TikTok installs. With an average session length of 10.85 minutes, TikTok is the most engaging social media app, surpassing Pinterest in second place with 5.06 minutes. The total amount of time spent on TikTok in 2019 was 68 billion hours. This is the unbelievable success story of Tik-Tok.
6. Popularity and Huge User Base
Tik-Tok creators can make up to $5 million per year and have up to 100 million followers. Entertainment, dance, pranks, fitness/sports, and DIY are all popular content genres. All other social media heavyweights such as YouTube, Instagram, WhatsApp, and Facebook Messenger, which round up the top five, are beaten by the app. These figures assist in generating revenue. This is the unbelievable success story of Tik-Tok.
Many Asian countries, including Cambodia, Japan, Indonesia, Malaysia, Thailand, and Vietnam, use TikTok. TikTok has a significant impact on China’s and India’s lower and middle classes. Around 43% of new users on Tik-Tok are from India, according to the company. Before it was prohibited, the app had over 200 million users in India. In addition, according to available data, Indian users spent over 5.5 billion hours on TikTok in 2019. Jio internet services deserve credit for providing Indians with fast access to these 15-second videos as well as the option to upload similar videos. TikTok has a lot to do with the expanding influencer category. This is the unbelievable success story of Tik-Tok.